CUSTOM PUBLISHED SOLUTIONS
 CORPORATE GIFT |
The Medicare division of Aetna U.S. Healthcare gave away
10,000 units of this customized American Heart Association Cookbook
at their Annual Medicare Conference in February 1999. The front and
back covers were slightly redesigned to include the Aetna logo and
sponsorship statement.  |
 CORPORATE GIFT |
The National Cattlemen's Beef Association created this
cookbook, America's Favorite Beef Recipes, to inform the State Beef
Councils further about beef products. A customized brochure was also
developed to feature the highlights of the cookbook. The cookbook
and brochure where promoted through the State Beef Councils, NCBA's
editorial program, through industry press and on America's Onlie
cookbook corner.  |
 GIFT WITH PURCHASE |
The existing book titled "1,001 Things Everyone Over 55
Should Know" was customized for AMEX and retitled Beyond 50: The
Road Ahead to include consumers under the age of 55. The front and
back covers were redesigned and a forward by AMEX was bound in front
of a custom title page. American Express targeted consumers 50 years
and older that travel frequently. The book was utilized to increase
sales of the AMEX Traveler's Cheques in Sprint 2001. 
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 GIFT WITH PURCHASE AND SOLD AT RETAIL |
Coleman developed this series of books as a tool to subtly
promote their product line and position themselves as an authority
on camping. The books were planned to be sold through Coleman's
distribution channels and used as a giveaway with Coleman's higher
end products.  |
 GIFT WITH PURCHASE |
A new cover was designed fo the MODERN WOMAN version of the
cookbook Quick Meals. The cover's new design better fit their
demographics. The MODERN WOMAN logo was also incorporated into the
design. The book was offered for any purchase of $50 or more in a
MODERN WOMAN store to increase the average unit sale.  |
 GIFT WITH PURCHASE |
A mini 4"x4" Picture Me Cute As Can Bee book was created for
Sears Portrait Studios as part of their birthday club program. This
book is a smaller version of the originial 7"x7" book. The book was
used to entice parents to choose Sears Portrait Studios for their
child's birthday photos.  |
 PURCHASE WITH PURCHASE |
Family Recipe Round-Up was created by Pace to highlight
recipes that were prize-winning, low-fat, bold, spicy, and ready in
30 minutes or less. Pace used Family Recipe Round-Up asa a vehicle
to get recipes into the hands of their cusumers. The cookbook was
offered through Time Life Book's distribution channels, Pace FSIs
and on-pack promotions.  |
 PURCHASE WITH PURCHASE |
Favorite Recipe Collection featured 120 years of
great-tasting family classics. It included great baking tips, Quaker
Oats history and delicious prize-winning, low-fat, and classic
recipes. Quaker Oates used this cookbook as a vehicle to get recipes into the hands of their consumers. The cookbook was offered through Time Life Book's distribution channels, Quaker Oats FSIs and on-pack promotions through 40 million instant oatmeat and traditional oatmeal tubes. 
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