Value-Added Incentive Solutions
 PRIVATE ISSUE CARD BY DISCOVER |
To
promote card activity and cardholder retention, Private Issue Card
offered Time Life books to Private Issue cardholders at a discount
of up to 40% off the suggested retail price if purchased with the
Private Issue Card. This offer was sent to over 800,000 cardholders
in Fall of 1998.
 |
 AMERICAN EXPRESS SENIOR HORIZONS |
Senior
Membership Horizons magazine was published by American Express Publishing
and sent to approximately 1 million AMEX Senior cardholders.
Senior Membership Horizons featured a section of value added offers called "Just for You", exclusively for American Express Senior cardholders. Time Life Books offered a variety of titles at a discount of 25% off suggested retail price to the AMEX Senior cardholders to increase card activity.  |
 SERVICE MERCHANDISE |
To
increase credit card activity during the holiday season, Service
Merchandise offered a choice of two Time Life books at a discount
ot 30% off suggested retail when purchased with the Service Merchandise
credit card.
Mailed to over 850,000 cardholders in the Fall 1998 billing statements.  |